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To enhance your experience, Toyota Canada Inc., which includes Toyota, Lexus and Gazoo Racing brands (“TCI”) uses cookies, web beacons, and pixel tags, and other tracking technologies. This Cookie Notice is intended to inform you of how TCI uses cookies on our Sites (as defined below) and to assist you in making an informed decision when using our Sites. This Cookie Notice should be read in conjunction with TCI’s Privacy Policy available at https://www.toyota.ca/en/privacy/ and https://www.lexus.ca/en/privacy/.
Cookies are files that your web browser places on your computer's hard drive that permit TCI to tell whether, and if so, how many times, you have accessed TCI’s web sites previously, your language of choice, your dealer of choice, the province in which your internet provider resides, internet user behavioral analysis. Cookies may also be used to associate you with social networking sites, such as Facebook or X. Cookies may also be used to associate you with third-party social media sites, such as Facebook, Instagram, YouTube, Pinterest, TikTok or X.
For more details on cookies and similar technologies please visit All About Cookies.
TCI uses cookies on our Sites that gather information about your device or browser, your visit, and your interactions with TCI in order to operate and maintain the security of TCI’s Sites, to analyze how users interact with our services, content or ads, to improve functionality and user experience, and to provide you with a personalized experience, including delivering targeted ads to you on our Sites and other platforms, including third party platforms.
When you visit TCI’s Sites, TCI and third-party partners (including analytics providers, social media platforms, and advertising partners) use the following categories of cookies for the purposes described in this Notice:
Strictly necessary cookies: Strictly necessary cookies are essential for the operation and security of TCI Sites, enable us to provide you with Site features. Without these cookies, our services cannot be provided effectively and parts of the Sites may not function properly.
Functional cookies: These cookies enable TCI Sites to provide enhanced functionality and customization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Advertising and Targeting cookies: These cookies are placed on TCI Sites by both TCI and third-party partners and social media platforms to personalize your experience and create a profile of your interests based on information such as your browsing history, preferences, interests, and demographic information to show you relevant ads on our Sites, other platforms and sites, and across devices.
Performance and analytics cookies: These cookies collect information about how you and others interact with our Sites, such as which pages users visit most frequently and traffic counts or sources. This information is used to measure and improve the performance of our Sites, measure effectiveness of our ad campaigns, and may recognize same users within a domain.
By using TCI Sites, you acknowledge that TCI may store and access strictly necessary cookies on your computer and other devices in order to operate the site.
You may choose to decline or accept certain cookies if your browser permits and through Cookie Settings, but doing so may affect your use of TCI’s web sites, your ability to access certain features of the Sites. When opting out of interest-based or targeting cookies, you may continue to receive ads, but your experience will not be tailored to your interests.